What is a "call to action" in writing?

A "call to action" in writing is an invitation for the reader to take a specific action based on the content presented. It serves as a prompt that encourages the audience to engage further, whether that means taking steps to learn more, making a purchase, signing a petition, or simply reflecting on the issue at hand. This technique aims to make the content more impactful and drive the reader toward a desired outcome, making it an essential component in persuasive writing.

In contrast, other options describe different elements of writing. Summaries provide a recap of the main points but do not initiate any action. A statement that introduces the topic sets the stage for the discussion but lacks the directive quality of a call to action. A closing remark sums up the piece without actively prompting the reader to act. Each of these plays a role in writing, but only a call to action specifically seeks to motivate the reader.